“What are you gonna call it?” I was asked.
“I want a name that tells everyone before they walk in that they are accepted just as they are, without trying to hide away who they are. I don’t know, something that is inclusive.”
“Why don’t you just call it that?”
“What? Inclusive- hmm, Inclusive Coffee…” I said a few times, trying it out.
It didn’t exactly role off the tongue. But, “Inclusion Coffee.” That felt better. It felt… well, like I want people who come to feel.
But there was just one problem— naming ourselves Inclusion— it just felt too self-righteous to name my business with something so obviously good and right.
Inclusion should go without saying.
But then, later that night as I was mulling it over in the shower, a statement hit me, as if it was airdropped right into my mind by somebody else.
“Some things that should go without saying, need to be said the most.”
I immediately knew that had to be the name.
It should go without saying that we are accepted, that we are loved and… and respected with kindness… but we need to hear it every single day. So we are called Inclusion Coffee, because we want to say it— and we want to hear it— and we want people to know it—
Every single day.
And so I guess what I’m getting at is… “Our Story” is something that we want to be your story too. We are still creating the story and we want to find ways to include you in it.